About Me
Amr is a Senior Brand Designer with 12+ years of experience crafting identity systems and leading creative direction.
I specialize in transforming strategy into cohesive visual brand systems that scale across web, product, and print. My work blends thoughtful design, systems thinking, and hands-on craft—creating brands that are clear, distinctive, and built to grow.
I’ve led designers and cross-functional collaborations, establishing structured workflows and brand standards that empower teams and elevate outcomes. My approach balances creativity with precision, ensuring every project feels intentional, polished, and impactful.
When I’m not designing, I’m spending time with my wife and kids —my constant source of inspiration, perspective, and purpose.
About The Identity
My personal brand is a reflection of my design philosophy: where identity meets structure. The mark is a custom monogram of my initials, "A" and "Y," integrated into a single, cohesive form.
As a designer, I view every project as a build. To represent this, I’ve stylized the logo to take the shape of a cube, symbolizing the multi-dimensional thinking and structural foundation I bring to my creative work. This geometric silhouette serves as a reminder that great design is not just about aesthetics—it is about building something stable, functional, and impactful.
By balancing bold, heavy forms with clean pathways, this logo represents my commitment to minimalist precision and my ability to find clarity within complex spaces.