C.R. Laurence

Led CRL’s brand refresh, emphasizing quality and modern design. Created a cohesive visual identity across packaging, digital, Posters, and Building Signage.

CRL is the industry’s leading full-service provider of architectural metals, glass fittings, and professional-grade glazing supplies. Needed a brand refresh to reinforce its image as a high-quality, innovative provider.

In a competitive market, the goal was to modernize CRL’s identity to appeal to both industry professionals and homeowners, emphasizing durability, precision, and sleek design.

Developed a cohesive brand identity, encompassing digital and print design elements. The project included creating an engaging website design that reflects the brand's values, alongside business cards, letterheads, and professional email signatures to establish a strong corporate identity. Designed eye-catching posters and versatile packaging that enhance customer experience. Also crafted branded swag items, ensuring consistency across all touchpoints. The result is a unified and impactful brand presence that connects with the target audience effectively.