AMR YEHIA
is a senior brand designer & creative lead with over a decade of experience creating compelling brand identities, digital experiences, and design systems.
I help brands tell their story through thoughtful design, bridging creativity and strategy to deliver impactful results across digital and print.
Selected works from 2016 to 2025
Projects
C.R. Laurence
Brand Refresh · Creative Direction · Digital Transformation · Design Systems
CRL is the industry leader in architectural glazing, and I led their brand refresh to modernize their image for both professionals and homeowners. As Creative Lead, I directed the strategy and a design team to build a cohesive identity across a new website, packaging, and marketing collateral. The final unified system successfully elevated CRL’s presence, emphasizing precision and design to drive long-term growth.
Zingtree
Brand Identity · Digital Design · Website · UI/UX Design
Zingtree is a cloud-based CX platform that lets teams create interactive decision trees and guides, helping agents and customers navigate processes quickly. The brand faced challenges with a simplistic visual identity, outdated website, and lack of energy, which didn’t reflect the platform’s full value.
Intellimize
Brand Refresh · Digital Design · Website · UI/UX Design
Intellimize is an AI-powered platform that helps marketers optimize websites in real time without heavy coding. I worked with their team on a year-long brand refresh—updating colors, typography, icons, and illustrations—and redesigned the website to improve usability, align with the new identity, and enhance the user journey.
Xtra Fly
Brand Identity· Digital Design · Print Design
Xtra Fly is a startup specializing in custom apparel and uniforms, needed a cohesive visual identity to stand out in a competitive market. I developed their logo, color palette, and overall brand strategy to reflect the brand’s unique style and mission. The refreshed identity provides a consistent, professional look across all touchpoints, helping the brand connect with its audience and communicate its values effectively.
Turgon
Brand Identity· Digital Design · Website · 3D Rendering
Turgon AI is a B2B technology company building tools that help enterprises operate faster and smarter with data. I led the creative direction and brand design, establishing a flexible identity system that could scale across digital experiences, campaigns, and sales materials. To give the product a more approachable presence, I designed and rendered a set of original 3D characters that personify the platform’s six AI agents—translating complex systems into something visual, clear, and human.
Archy
Brand Refresh · Digital Design · Print Design
Archy is a dental practice management platform. I led a full rebrand, transforming an outdated, overly literal identity into a modern, timeless brand system. The refresh included a streamlined logo, new color palette, and cohesive icon set, applied across digital ads, web assets, UI applications, and extended into print through booth design, mailers, event collateral, and swag—creating a unified brand at every touchpoint.
